SEO Since Penguin…
Many, many advertisers were hit in 2012 when Google released their “Penguin” update, which basically devalued the link value of tens of thousands of web properties, which many had relied on for top ranking on search engines. Since then, there’s been a lot of myths about how to “get back on top”, with some information valid and useful, and other info, as always, just being completely unfounded and untrue.
We’ve compiled a list of things which we’ve found can help a site achieve or re-discover top ranking on Google.
1) Viral marketing – in order to obtain legitimate links, a viral marketing campaign is in order which can help your web site build a substantial link portfolio. However, don’t be hasty in your viral marketing efforts. Make sure the links are built properly, have a wide variety of keywords, and link back to multiple pages on your web site, rather than just the home page.
2) New Link Building Efforts – in addition to viral marketing, look into new, untouched, lists of sites. At Hot, we’ve compiled a list of over 100,000 web properties that Google still highly values, so they are out there, you just have to look for them.
3) Keep An Eye Out for “Negative SEO” – check the links you have, and disavow any bad or spammy links using Google’s tool.
4) Put Great Content On Your Web Site – this may sound like a truism, but it doesn’t make it any less true or valid. This is the golden rule of SEO: “Make Sure Your Site Does Not Suck!” Put things on your site that make it easy for people to know what you’re doing, what you’re offering and why they should go with you rather than the dozens of others out there competing with you. Be funny. Be Smart. And most of all: BE ORIGINAL, BE BOLD (NOT OLD) and BE THE BEST.