Keyword Research & Development Services

Ever wondered what keywords will bring you the most traffic? Hot can help you find new keywords that equal new business and increased profits. Our keyword research and development is one of the most advanced in the industry, using sophisticated, state-of-the-art tools created by Microsoft and Google.

Researching Keywords

Hot researches different keyword combinations to create an exhaustive list of keyword possibilities, which we then use to find other keywords that your competitors are not yet bidding on or optimizing their sites for. We’ve converted a small niche keyword group of 200 broad match keywords to over 300 ad group lists with over 10,000 unique keywords, using different keyword match settings, negatives and more, which can help you reach more customers and lower your overall conversion costs by decreasing the cost per acquisition by increasing the quality of each click.

However, keyword research does not end with discovery, further research is required to optimize keyword lists. Keep in mind, a keyword can give you an idea of how many people are searching a particular query, but it tells you nothing about the audiences that are making up those searches. You will need to use more advanced tools to learn if the audience that makes up your customer base is actually searching those keywords.

One of our tools helps us find information specific to the age and gender of a searcher. This tells us the projected age and gender for a search query based on data collected by search engines over the last few years, which allows us to fine-tune our keyword lists so you only target those who would actually be interested in your products or services. If you’re striving to reach a particular audience, this information can help you select the keywords that will connect you with a target demographic, increasing your sales and reducing your PPC and SEO costs by increasing the quality of your clickstream.

If you’re looking into search engine optimization or want to take your SEO to the next level, you should seriously consider investing in keyword research, discovery and analysis. The added benefits of reaching a more qualified audience can result in better quality leads and sales. All keyword research and discovery is included free with all of our plans.

Please give us a call at (800) 266-5294 to learn more about our state of the art keyword research service.

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