FAQ

Have a question? We’ve compiled a list of frequently asked questions to help answer any question or concern you may have about the quality of our service or how it works. See below for a list of commonly asked questions and if you can’t find an answer, please call us at (800) 266-5294.

I worked with other SEO companies in the past that didn’t help increase our ranking, why should I trust you?

First off, we’re not someone working from their parent’s basements with no background experience in SEO selling links that simply won’t help your web site. We’re a team of professionals that has decades of combined experience with social media optimization, programming and all things related to the Internet. Some of us even have MBAs or are currently pursuing them, though we believe it is our passion, work and values, not our education, that make us different from the competition. We believe in offering a quality product to our clients, because if you sell junk, you won’t stay in business for long. Second, we believe in offering personalized and dedicated customer service. We consider all of our clients part of the Hot! family and we want to help each and every one of them succeed, we never look at them as just someone that helps us pay our bills and employees (though, don’t get us wrong, you do help us do that and all of us are grateful for that). Third, we offer a money-back guarantee (good up to six months after you sign up), if our SEO doesn’t increase your ranking, we will refund your money. There’s no contracts, no gimmicks and because we know our product works, it’s truly risk-free. Lastly, the CEO of Hot!, Michael Szymczyk, has a diverse background in SEO (he’s one of the main experts in the field), interactive marketing, web programming, video production and even Philosophy. His belief is that if you offer a state-of-the-art service and couple it with perfect service, support and affordability, then you won’t need to sell your product, it will sell itself. If you don’t receive that from us, you can talk to him personally at anytime and he will take care of everything for you. He is never removed from the day-to-day operations of the employees, but is constantly managing and working with them to ensure our clients get the best service possible.

What makes your SEO different?

We love and believe in what we do. There’s no greater feeling in the world than seeing our clients’ sites at the top of search engines, earning huge profits and all because we put them there. Other companies may offer the same service, but we’d like you to consider whether they’d bring the same passion and dedication that we do that has consistently outperformed the expectations of even our most demanding clients.

How long does it take to get to the top of Google?

It all depends, but you should never aim to be at the top of Google for one keyword. This has often been the downfall of many companies that pursue a search engine optimization strategy on the web. Although we agree it’s best to stick to one thing and do it well, we also think a better search engine optimization strategy is to optimize your site for hundreds of major keywords, and optimize those pages for thousand and thousands of possible keyword combinations. If you do this, you will see a substantial statistical growth in web visitors via search that may be dozens of times higher than focusing on just one keyword alone. Having said that, it may take from six months to several years to be at the top of Google for very competitive keywords, the secret is to find what the most successful sites do and replicate their success via their HTML content, keyword ratios and link equity. However, some sites have hundred of thousands of quality backlinks. If your site has zero links, it will take a long time to develop the necessary link equity. Your best bet is to pursue an aggressive PR strategy to create the necessary organic growth in link equity to encourage higher placement in the search results. Our strategy will help you achieve your goal of getting at the top for a given keyword, but on the journey to that keyword, we’ll help thousands of new customers find you via keywords you never thought possible, and that your competitors don’t know exist.

Do you offer plans more than $1,000 per month?

Generally, we try to keep things simple by offering plans. However, if you’re a corporation, major brand or label that is looking to save money over agency costs, please give us a call. Many agencies outsource their SEO to us (and mark it up substantially), so there’s significant savings to be had when working with us directly. Depending on your needs, our $1,000/month plan may even work, saving you up to $9,000 to $40,000 per month over agency rates. If you require work on several campaign sites for new product launches, we can sometimes package them together and offer a deeply discounted rate.

Can SEO hurt or dilute my web site’s ranking?

No, our SEO won’t because it abides by the guidelines Google’s engineers have set forth for rich, content optimization and HTML coding. But, there are some companies that do a different type of SEO called “black-hat SEO”, which can get your site banished from search engines. Some SEO companies advertise immediate results via blackhat SEO techniques such as cloaking keywords (so they blend in with the background of the page and are invisible to visitors) and using redirects and other clandestine techniques. Some of these methods can theoretically help your site, but if Google catches it, they’ll remove your site from their results or throw down its relevance so it no longer shows at the top. This will result in a total loss of your SEO investment and make it harder to ever get to the top (indeed, you’ll need to invest in a new web site or domain altogether). However, if SEO is done correctly, if your SEO helps to make your content richer, your code cleaner and abides by Google’s guidelines (which we do), you can be at the top of Google and not worry about being blacklisted due to dishonest or clandestine SEO techniques that people used back in 2004, but which no longer work today and can even harm your site. At the end of the day, SEO is an art and you should always make sure the company you’re signing up with can offer examples of their work, referrals from current clients, and so on. If they can’t, “Caveat empor!”

How long does it take to see results?

Results will never be immediate with link building or SEO. Link building and SEO are long-term investments, and you generally will not see any of the benefits for up to two months. The reason for this is that it takes Google time to crawl every web site you have a link on and then it takes time for Google to update the search engine results with these new links and content it finds. Although you can see results within one week with content optimizations, it will generally not be up to 2-3 months with link building. Typically, companies will see the benefits and increased ranking 6-12 months after they sign up, and even then, it depends how competitive the environment is and how many links the top sites have for those keywords. If it is a very competitive and sophisticated industry, we generally recommend the $1,000 month plan as this will achieve the most results since it removes your competitors’ links and replaces those links with yours. In our experience, this has offered the most results in terms of return on investment for clients, as they’ve been able to capture their competitor’s link equity and convert it to their own. This pushes them up in ranking and drives their competitors down. Please note that we will only ask webmasters to remove artificial links, not natural links, so this type of link building is completely ethical. In a sense, you are paying the webmaster to remove the competitor’s ad and replace it with yours, only in the case of links, these types of ad have influence over your actual ranking in search engines due to a confluence of factors such as number of links, quality of links and keyword anchor text.

Are any of your links automated or hosted on link farms?

No, all of our links are hand-built and hosted on relevant sites. We use only white-hat ethical link building methods.

I can’t afford SEO, what should I do?

We recommend getting a good SEO book (email us for a list) and also learn as much as you can about HTML/CSS (Head First offers a great intro book for web newbs) and then apply what you’ve learned to your site. It takes time, dedication and patience, though, so be prepared for a commitment worse than marriage.

I want to build my own links, how can I do it?

For link building to truly be effective, you’ll need to build at least 500 links per month. Most newcomers to link building have no idea where to start or where to build links. Here’s a few tips: search for the keyword you want to rank for on Google and see what sites are at the top of the results. Write these sites down and then go to backlinkwatch.com and enter them in. You’ll find a list of sites that can possibly host links to your site. These are also the links that Google counts for these sites and which puts them in the #1 position. Make a list of them in a excel spreadsheet and then get to work! This is one of the methods you could use, and one of several that we do (we also have an inventory of thousands of high PR sites to backlink from) but be prepared to spend a lot of time as 500 links can equal up to 200 hours of labor for a newcomer. At that rate, you are only paying us $2.50 an hour to build the links for you on the $500/month plan. You can always give us a call at (800) 266-5294 if you need help if you want to do it on your own, though. We’re always glad to help.

I want to sign up, how do I get started?

You can sign up online via the sign up button on our menu or call us at (800) 266-5294 and make an appointment to speak with one of our specialists. When you call, please provide as much information as possible to our receptionist. Our specialists will research your web site, your keywords and your competition before calling you so they can give you a clear and honest idea of what you are up against and how many links you will need to get to the top of Google.

Do you offer plans more than 500 links per month?

No, the reason we don’t is because if you build more than 500 links per month, your site could get sandboxed by Google. If this happens, the additional links won’t count. You’ll spend money, and we’ll spend time on something that won’t help increase your ranking. The best formula is to build 500 links per month and keep doing it month after month. Once you are at the top, don’t stop there, either. Google likes sites that keep receiving incoming links, so if you want to stay at the top, you’ll want to keep building links month after month.

Can links hurt or dilute my web site’s ranking?

No, according to Matt Cutt’s, senior engineer of search at Google, links will not harm your site’s ranking. The reason for this is that if they were, competitors would build more links to harm your site’s ranking or build links from spam sites. Google protects web sites from this possible scenario, but they also put filters in place so that the system is not gamed.

How long does it take to see results?

Results will never be immediate with link building or SEO. Link building and SEO are long-term investments, and you generally will not see any of the benefits for up to two months. The reason for this is that it takes Google time to crawl every web site you have a link on and then it takes time for Google to update the search engine results with these new links and content it finds. Although you can see results within one week with content optimizations, it will generally not be up to 2-3 months with link building. Typically, companies will see the benefits and increased ranking 6-12 months after they sign up, and even then, it depends how competitive the environment is and how many links the top sites have for those keywords. If it is a very competitive and sophisticated industry, we generally recommend the $1,000 month plan as this will achieve the most results since it removes your competitors’ links and replaces those links with yours. In our experience, this has offered the most results in terms of return on investment for clients, as they’ve

I worked with other link building companies in the past that didn’t help increase our ranking, why should I trust you?

First off, we’re not someone working from their parent’s basements with no background experience in SEO selling links that simply won’t help your web site. We’re a team of professional link builders that has decades of combined experience with link building, SEO, social media optimization, programming and all things related to the Internet. Some of us even have MBAs, though we believe it is our passion, work and values, not our education, that make us different from the competition. We believe in offering a quality product to our clients, because if you sell junk, you won’t stay in business for long. Second, we believe in offering personalized and dedicated customer service. We consider all of our clients part of the Hot! family and we want to help each and every one of them succeed, we never look at them as just someone that helps us pay our bills and employees (though, don’t get us wrong, you do help us do that and all of us are grateful for that). Third, we offer a money-back guarantee (good up to six months after you sign up), if our links don’t increase your ranking, we will refund your money. There’s no contracts, no gimmicks and because we know our product works, it’s truly risk-free. Lastly, the CEO of Hot!, Michael Szymczyk, has a diverse background in SEO (he’s one of the main experts in the field), interactive marketing, web programming, video production and Philosophy. His belief is that if you offer a state-of-the-art service and couple it with perfect service, support and affordability, then you won’t need to sell your product, it will sell itself. If you don’t receive that from us, you can talk to him personally at anytime and he will take care of everything for you. He is never removed from the day-to-day operations of the employees, but is constantly managing and working with them to ensure our clients get the best service possible.

Why are your links so cheap?

“If it sounds too good to be true, than it probably is.” Fortunately, that’s not the case with us. We’re able to offer links at $1 per link because we’re passionate about what we do. We love building links and seeing our clients at the top of search engines. It gives us a warm, fuzzy feeling inside, really. But in all seriousness, link building is a very time-intensive process. It takes a lot of time to build good links. In general, most link builders can do 10 links max per hour. At $1 per link, they would make $10 an hour. Most experienced link builders command more than that, though, which is why links generally cost between $5-$10 per link. However, due to innovation and cost controls, we’re able to offer links at $1 per link. We’ve developed an elaborate system that streamlines some of our processes, use such tools as Roboform, that allow us to streamline data entry tasks and build as many as 15-20 links per hour. We know we don’t make much off our links, but we know it helps us to establish a relationship with our clients that can develop into bigger and better things as we take on more and more of their internet marketing, and not just their link building.

Are any of your links automated or hosted on link farms?

No, all of our links are hand-built and hosted on relevant sites. We use only white-hat ethical link building methods.

I can’t afford link building, what should I do?

We recommend adding a share button to your web site to increase natural links. If you offer great content, a great product or service on your site, people will naturally link to it. You can find a great share tool at addthis.com.

I want to build my own links, how can I do it?

For link building to truly be effective, you’ll need to build at least 500 links per month. Most newcomers to link building have no idea where to start or where to build links. Here’s a few tips: search for the keyword you want to rank for on Google and see what sites are at the top of the results. Write these sites down and then go to backlinkwatch.com and enter them in. You’ll find a list of sites that can possibly host links to your site. These are also the links that Google counts for these sites and which puts them in the #1 position. Make a list of them in a excel spreadsheet and then get to work! This is one of the methods you could use, and one of several that we do (we also have an inventory of thousands of high PR sites to backlink from) but be prepared to spend a lot of time as 500 links can equal up to 200 hours of labor for a newcomer. At that rate, you are only paying us $2.50 an hour to build the links for you on the $500/month plan. You can always give us a call at (800) 266-5294 if you need help if you want to do it on your own, though. We’re always glad to help.

I want to sign up, how do I get started?

You can sign up online via the following links below or call us at (800) 266-5294 and make an appointment to speak with one of our specialists. When you call, please provide as much information as possible to our receptionist. Our specialists will research your web site, your keywords and your competition before calling you so they can give you a clear and honest idea of what you are up against and how many links you will need to get to the top of Google.

Why are your web design services so cheap?

There’s a saying, “you get what you pay for”, and we completely agree with that. However, we’re able to streamline certain tasks and outsource others, which allows us to charge lower rates in comparison to our competitors. Many clients also enjoy our monthly rates, since they know what they’re getting each month for what they pay and always have someone at hand that can update things for them when needed.

Are there limits to what you can do?

Yes, we are not the end all solution to your web design needs. We can create a great site for your business and provide basic maintenance and updates, but if you require daily updating and so forth that takes hours each day, we will tell you from the start that we can’t do that. We can’t pay our employees more than what we take in, otherwise we wouldn’t stay in business. However, if you require major updating on a constant basis or other high-maintenance data entry tasks, we can offer custom plans that take into account the estimated amount of monthly labor at a very competitive price.

What makes you better than other web design companies?

Our values for one. We believe in honesty, hard work and putting together a product that works and is easy to use. We don’t believe in complicating things or making it difficult for our clients or their customers to use their sites. We also offer competitive rates in comparison to other companies that still offer outdated services and old web 1.0 designs. We also combine several other services such as link building, SEO, Analytics and pay per click management that allows you to have one service that handles all of your internet needs.

What are some sites you have designed?

Please call us at (800) 266-5294 or email us for a list of clients that you can get referrals from and also so you can check out our previous work and how it’s helped them have great looking sites that have put them at the top of search engines.

How long does it take to get started?

Once you sign up, we start within 1-3 business days. We will gather as much relevant info as possible and build your site within 7-10 business days. If the site is a bit more complex, development time can take up to 30 business days, but generally no longer.

I’m interested, how do I sign up?

All of our billing is done via Paypal. Call us at (800) 266-5294 or click any of the links below to get started:

All of our billing is done through PayPal. You are billed once each month automatically depending on the plan you sign up for. You may cancel at anytime.

What other services do you offer?

We offer a wide-range of services, with the $1,000/month plan, all of our services are included in one-convenient package. If you choose the $500/month plan, but would like an additional service added on, such as Yelp advertising, please call us at (800) 266-5294 as you will be eligible for a discounted rate based on your current plan.

What is your Privacy Policy?

Hot! will not collect, sell or share data of any kind.

What is your refund policy?

Refunds are provided in cases where, for whatever reasons beyond our control, Hot! is not able to provide the service stated on our site.  For ad placement and search engine optimization services, refunds are only provided in cases where ads or links are not created. It is the customer’s responsibility to pay for all ads and links.

What is your average delivery time for each order?

Based on the service provided, set up time can be anywhere from 1 to 30 business days.  We will let each customer know an ETA when placing their order and will not charge them until the order has been successfully set up.